About Hydrogen Capital

Senior-Led. Strategy-First.

Every engagement is led by experienced professionals who understand that consequential business decisions rarely fit neatly within a single discipline. Our Strategic Foresight Framework™ helps us see the whole enterprise before determining the path forward.

Our Approach

Critical Inflection Point

Transaction
Growth
Capital
Transformation

Strategic Foresight Framework™

Strategic Position
Financial Strength
Leadership Capability
Enterprise Scalability
Execution Capacity
Hydrogen Capital

Integrated Capabilities

Transaction Readiness & Value Creation
Enterprise Growth & Scalability
Capital Readiness & Strategic Finance

Outcome

  • Better Decisions.
  • Stronger Execution.
  • Enterprise Value Creation.

Our Difference

What makes Hydrogen different?

Hydrogen is the first element. Everything else builds from it. Successful growth, acquisitions, and capital events work the same way. They require a strong foundation before the moment of decision arrives. Hydrogen helps build that foundation.

Integration

Multiple disciplines. One perspective.

Forward-Looking

Anticipate what's coming—not simply respond to what's already happened.

Hands-On

Senior judgment paired with execution.

LEADERSHIP TEAM

Herman Pate III, CPA — Founder and Managing Director of Hydrogen Capital, Atlanta M&A advisory firm

Founder & Managing Director

Herman Pate III, CPA

Pate brings 15+ years of experience across M&A, transaction advisory, strategic finance, and enterprise strategy. He leads Hydrogen’s integrated advisory platform, working alongside businesses and investors through acquisitions, growth, capital decisions, and complex strategic situations.
With a Big 4 accounting background and deep expertise in transaction advisory, audit, and capital markets, Herman brings strong financial insight to every engagement.Whether preparing a founder for an exit, positioning a business for capital, or guiding an acquisition, Herman’s approach is thorough, transparent, and focused on what moves the needle. He founded Hydrogen Capital to bring that standard to every client—and that commitment hasn’t changed.
Jerry Williams — Managing Director of Human Capital and Organizational Strategy at Hydrogen Capital

Managing Director, Human Capital & Org Strategy

Jerry Williams

Jerry brings 15+ years of experience advising high-growth and transitioning businesses. He leads organizational strategy, human capital diligence, leadership and talent, organizational design, compensation strategy, and organizational readiness.
He partners with founders and private equity portfolio companies to align people strategy with business performance—building the leadership infrastructure, role clarity, and talent systems needed to scale, navigate inflection points, and drive sustainable results.
Sterling L. Morris II — Director of M&A Advisory and Capital Raising at Hydrogen Capital

Director, M&A Advisory & Capital Raising

Sterling L. Morris II

Sterling brings 10+ years of M&A, corporate development, and investment banking experience, including more than $3 billion in transactions. He leads transaction strategy, M&A advisory, capital formation, deal origination, and execution.
At Hydrogen, Sterling leads M&A advisory, transaction strategy, capital formation, deal origination, and execution, working directly with founders, operators, and investors at critical inflection points. He brings institutional-grade transaction expertise to founder-led and lower-middle-market businesses—helping clients prepare, transact, and create lasting value.
Brendan McCarthy — Director of Investments and Sponsor Advisory at Hydrogen Capital

Director, Investments & Sponsor Advisory

Brendan McCarthy

Brendan brings institutional investing, leveraged finance, and financial sponsors experience across the middle market. He leads investment underwriting, opportunity assessment, sponsor advisory, investment thesis development, and principal investment initiatives, bringing an investor’s perspective to evaluating opportunities, risk, and enterprise value creation.
At Hydrogen, Brendan leads investment underwriting, opportunity assessment, sponsor advisory, thesis development, and principal investment initiatives. His background gives Hydrogen an investor’s perspective across acquisitions, capital structures, diligence, and value creation.Hydrogen doesn’t just advise on transactions—it evaluates opportunities through the lens of an investor, helping clients make smarter decisions when the stakes are high.
Modern glass office towers in Atlanta, home to Hydrogen Capital's M&A and strategic advisory firm

Contact

Let’s talk about your next move.

Whether you're navigating a transaction, preparing for growth, evaluating a capital decision, or facing a complex business challenge, start a conversation with our team.